> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amplitude charts

> Browse all Amplitude product analytics charts in Chartcastr including DAU/WAU/MAU, top events, pageviews, funnels, retention, custom event overlays, and UTM source/medium/campaign breakdowns.

Chartcastr supports **15 pre-built Amplitude metrics** across seven categories. Each metric is delivered with an AI-generated summary tailored to product analytics.

## Active Users

| Metric                         | Chart Type | Description                                                   |
| ------------------------------ | ---------- | ------------------------------------------------------------- |
| **Daily Active Users (DAU)**   | Bar        | Unique active users per day over the last 30 days             |
| **Weekly Active Users (WAU)**  | Line       | Rolling 7-day unique active users over the last 12 weeks      |
| **Monthly Active Users (MAU)** | Line       | Rolling 30-day unique active users over the last 6 months     |
| **DAU / WAU / MAU**            | Combo      | Combined chart showing all three active user metrics together |
| **New Users**                  | Bar        | First-time users counted by Amplitude each day                |

<Note>
  **DAU / WAU / MAU** is the recommended starting metric — it gives a complete engagement picture in a single chart and pairs well with a daily or weekly Slack delivery.
</Note>

## Events

| Metric                    | Chart Type  | Description                                              |
| ------------------------- | ----------- | -------------------------------------------------------- |
| **Total Events**          | Bar         | Total event count per day across your top events         |
| **Unique Users (Events)** | Line        | Unique users across your top events per day              |
| **Top Events**            | Stacked Bar | Your top 5 events stacked together over the last 30 days |

## Pageviews

| Metric                    | Chart Type | Description                                                     |
| ------------------------- | ---------- | --------------------------------------------------------------- |
| **Total Pageviews**       | Bar        | Total pageview count per day using your detected pageview event |
| **Unique Pageview Users** | Line       | Unique users with pageviews per day                             |

<Tip>
  We auto-detect a pageview event from common names (`[Amplitude] Page Viewed`, `Page Viewed`, `pageview`, etc.). Override it any time from the Amplitude section of the New Connection modal.
</Tip>

## Funnels

| Metric                     | Chart Type | Description                                                                       |
| -------------------------- | ---------- | --------------------------------------------------------------------------------- |
| **Funnel Conversion Rate** | Bar        | Overall conversion from the first event in your funnel to the last (last 30 days) |
| **Funnel Step Breakdown**  | Bar        | Per-step user counts for your funnel over the last 30 days                        |

Pick the ordered 2–5 event sequence that defines your funnel in the New Connection modal.

## Retention

| Metric               | Chart Type | Description                                                                           |
| -------------------- | ---------- | ------------------------------------------------------------------------------------- |
| **Cohort Retention** | Area       | Average weekly cohort retention curve (% retained per week-offset since cohort start) |

## Custom

| Metric                    | Chart Type | Description                                                             |
| ------------------------- | ---------- | ----------------------------------------------------------------------- |
| **Custom Events Overlay** | Line       | Pick up to 5 events and overlay them as lines on a single shared Y axis |

## UTM Breakdowns

| Metric                | Chart Type | Description                                                                                                                                                             |
| --------------------- | ---------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Traffic by UTM**    | Multi-line | Pick a UTM dimension (utm\_source, utm\_medium, utm\_campaign, utm\_content, utm\_term) and overlay up to 5 values as separate lines — counts pageview events per value |
| **Conversion by UTM** | Multi-line | Pick a conversion event + UTM dimension; overlay up to 5 values to compare conversion volume across UTM segments                                                        |

<Note>
  Amplitude's JS SDK captures UTM params automatically on every event. The cap of 5 lines per chart is what keeps a Slack post readable; the value picker shows the top-50 most-frequent values per dimension and supports search for rare campaigns.
</Note>

## AI-Powered Summaries

Every Amplitude chart is delivered with an AI-generated summary specific to the product metric:

* **Active Users**: engagement trends, DAU/MAU ratio (stickiness), weekly patterns, new-user momentum
* **Events / Top Events**: usage volume trends, anomaly detection, top-event mix shifts
* **Pageviews**: traffic patterns, bot detection signals, feature adoption proxy
* **Funnels**: conversion-rate movement, step drop-off changes
* **Retention**: cohort decay shape, sticky-week signals
* **Custom Events Overlay**: cross-event correlations, divergent trends
* **UTM Traffic / Conversion**: campaign performance shifts, fastest-growing source/medium, value drops to investigate

<Card title="How AI analysis works in pulses" icon="sparkles" href="/analysis/in-pulses">
  Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.
</Card>