> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads charts

> Browse all Google Ads charts in Chartcastr including spend trends, click-through rates, conversion tracking, cost per acquisition, and campaign breakdowns.

Chartcastr supports **18 pre-built Google Ads metrics** across four categories. Each metric is delivered with an AI-generated summary tailored to paid search performance.

## Spend & Efficiency

| Metric                               | Chart Type | Description                                         |
| ------------------------------------ | ---------- | --------------------------------------------------- |
| **Daily Ad Spend** ⭐                 | Line       | Total ad spend across all campaigns per day         |
| **Cost per Click**                   | Line       | Average cost per click per day                      |
| **CPM (Cost per 1,000 Impressions)** | Line       | Cost per thousand impressions per day               |
| **Return on Ad Spend**               | Line       | ROAS calculated as conversion value / spend per day |
| **Cost per Conversion**              | Line       | Average cost per conversion per day                 |
| **Spend by Campaign**                | Bar        | Ad spend broken down by campaign                    |

<Note>
  ⭐ **Daily Ad Spend** is the recommended starting metric — it tracks budget utilisation and pairs well with a daily Slack delivery to your marketing channel.
</Note>

## Delivery

| Metric                      | Chart Type | Description                                                 |
| --------------------------- | ---------- | ----------------------------------------------------------- |
| **Daily Impressions**       | Line       | Total ad impressions per day                                |
| **Daily Clicks**            | Line       | Total ad clicks per day                                     |
| **Click-Through Rate**      | Line       | Percentage of impressions that resulted in a click          |
| **Search Impression Share** | Line       | Percentage of eligible search impressions your ads received |
| **Impressions by Campaign** | Bar        | Impressions broken down by campaign                         |

## Conversions

| Metric                           | Chart Type | Description                                        |
| -------------------------------- | ---------- | -------------------------------------------------- |
| **Daily Conversions**            | Line       | Total conversions per day                          |
| **Conversion Value**             | Line       | Total value from conversions per day               |
| **Conversion Rate**              | Line       | Percentage of clicks that resulted in a conversion |
| **Conversions by Campaign**      | Bar        | Conversions broken down by campaign                |
| **Conversion Value by Campaign** | Bar        | Conversion value broken down by campaign           |

## Overview

| Metric                              | Chart Type | Description                                                    |
| ----------------------------------- | ---------- | -------------------------------------------------------------- |
| **Spend vs Conversions**            | Combo      | Daily spend with conversion overlay                            |
| **Campaign Performance Comparison** | Bar        | Compare spend, clicks, and conversions across active campaigns |

## AI-Powered Summaries

Every Google Ads chart is delivered with an AI-generated summary specific to the ad performance metric:

* **Spend**: budget pacing, day-of-week patterns, unexpected spikes
* **ROAS/CPC**: efficiency trends, cost inflation signals, campaign-level outliers
* **Conversions**: volume trends, conversion rate shifts, campaign attribution
* **Impression Share**: competitive pressure signals, budget-limited vs rank-limited

<Card title="How AI analysis works in pulses" icon="sparkles" href="/analysis/in-pulses">
  Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.
</Card>