> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Meta Ads charts
> Browse all Meta Ads charts in Chartcastr including daily spend, impressions, reach, click-through rates, cost per result, and campaign breakdowns.
Chartcastr supports **42 pre-built Meta Ads metrics** across six categories. Each metric is delivered with an AI-generated summary tailored to Facebook and Instagram ad performance.
## Spend & Efficiency
| Metric | Chart Type | Description |
| ------------------------------------ | ---------- | ------------------------------------------- |
| **Daily Ad Spend** ⭐ | Line | Total ad spend across all campaigns per day |
| **Cost per Click** | Line | Average cost per click per day |
| **CPM (Cost per 1,000 Impressions)** | Line | Cost per thousand impressions per day |
| **Return on Ad Spend** | Line | Purchase ROAS across all campaigns per day |
| **Cost per Acquisition** | Line | Average cost per conversion per day |
| **Cost per Lead** | Line | Average cost per lead action per day |
| **Cost per Purchase** | Line | Average cost per purchase action per day |
| **Spend by Campaign** | Bar | Ad spend broken down by campaign |
⭐ **Daily Ad Spend** is the recommended starting metric for budget tracking. For e-commerce, pair it with **ROAS** for a complete efficiency picture.
## Delivery
| Metric | Chart Type | Description |
| --------------------- | ---------- | ------------------------------------------------------------ |
| **Daily Impressions** | Line | Total ad impressions per day |
| **Daily Reach** | Line | Unique people who saw your ads per day |
| **Average Frequency** | Line | Average number of times each person saw your ads per day |
| **Daily Clicks** | Line | Total ad clicks per day |
| **Link Clicks** | Line | Clicks on links within your ads (excludes engagement clicks) |
| **Unique Clicks** | Line | Deduplicated click count (one per person per day) |
## Engagement & Video
| Metric | Chart Type | Description |
| ---------------------- | ---------- | ------------------------------------------------------------------- |
| **Click-Through Rate** | Line | Percentage of impressions that resulted in a click |
| **Engagement Rate** | Line | Post engagements as a percentage of impressions per day |
| **Post Reactions** | Line | Total reactions (likes, loves, etc.) on your ads per day |
| **Post Comments** | Line | Comments on your ads per day |
| **Post Shares** | Line | Shares of your ads per day |
| **Post Saves** | Line | Saves of your ads per day |
| **Thumbstop Rate** | Line | Percentage of impressions where users stopped to watch 3s+ of video |
| **Video Views (3s+)** | Line | Number of times your video was viewed for at least 3 seconds |
| **Video 25% Watched** | Line | Times your video was watched to 25% of its length |
| **Video 50% Watched** | Line | Times your video was watched to 50% of its length |
| **Video 75% Watched** | Line | Times your video was watched to 75% of its length |
| **Video 100% Watched** | Line | Times your video was watched to completion |
## Conversions & Revenue
| Metric | Chart Type | Description |
| --------------------- | ---------- | ----------------------------------------------------------------------------- |
| **Daily Conversions** | Line | Purchase and lead actions per day |
| **Daily Purchases** | Line | Purchase events per day (requires Meta Pixel or Conversions API) |
| **Daily Leads** | Line | Lead generation events per day |
| **Add to Cart** | Line | Add-to-cart events per day (requires Meta Pixel or Conversions API) |
| **Initiate Checkout** | Line | Checkout initiation events per day (requires Meta Pixel or Conversions API) |
| **View Content** | Line | Content view events per day (requires Meta Pixel or Conversions API) |
| **Purchase Revenue** | Line | Total revenue from purchases per day (requires Meta Pixel or Conversions API) |
| **Cost per Result** | Line | Average cost per primary conversion action per day |
## Breakdowns
| Metric | Chart Type | Description |
| ---------------------- | ---------- | ----------------------------------------------------------------------- |
| **Spend by Ad Set** | Bar | Ad spend broken down by ad set |
| **Spend by Age Group** | Bar | Ad spend broken down by audience age group |
| **Spend by Gender** | Bar | Ad spend broken down by audience gender |
| **Spend by Platform** | Bar | Ad spend by platform (Facebook, Instagram, Messenger, Audience Network) |
| **Spend by Placement** | Bar | Ad spend by placement (Feed, Stories, Reels, Right Column, etc.) |
| **Spend by Device** | Bar | Ad spend by device type (mobile, desktop, tablet) |
## Overview
| Metric | Chart Type | Description |
| ------------------------ | ---------- | --------------------------------------------------------- |
| **Spend vs Conversions** | Combo | Daily spend with conversion overlay |
| **Conversion Funnel** | Funnel | View content → add to cart → initiate checkout → purchase |
## AI-Powered Summaries
Every Meta Ads chart is delivered with an AI-generated summary specific to the ad metric:
* **Spend/ROAS**: budget pacing, efficiency trends, campaign-level outliers
* **Delivery**: reach saturation, frequency fatigue signals, audience exhaustion
* **Engagement**: creative fatigue detection, thumbstop trends, video completion dropoff
* **Conversions**: funnel bottlenecks, pixel attribution signals, cost-per-result trends
* **Breakdowns**: demographic shifts, platform mix changes, placement efficiency
Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.