> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Shopify default reports

> Browse all built-in Shopify reports in Chartcastr including total sales, order count, average order value, customer growth, and product breakdowns.

Chartcastr supports all **\~157 default reports** that Shopify manages and maintains across their analytics platform. These are the same reports available in your Shopify admin under Analytics — curated, maintained, and kept up to date by Shopify.

<Info>
  **Custom reports** (build-your-own ShopifyQL queries) are coming soon. For now, Chartcastr delivers charts for all of Shopify's built-in default reports out of the box.
</Info>

## How Default Reports Work

Shopify manages a catalogue of \~157 analytics reports across categories like finances, acquisition, behavior, and customers. These reports are available to all Shopify stores and are updated as Shopify evolves its analytics platform. Chartcastr connects to this data via ShopifyQL and delivers it as automated charts to Slack, email, or any other destination.

When you create a Shopify pulse, you select a report from this catalogue. Chartcastr fetches the underlying data, renders a chart, and delivers it with an AI-generated summary on your schedule.

## Featured Reports

The following reports have been specifically optimised with tailored chart types and AI context for the best out-of-the-box experience. These are recommended as starting points.

### Finances

Revenue, orders, profit, and payment metrics.

| Report                          | Chart Type | Description                                          |
| ------------------------------- | ---------- | ---------------------------------------------------- |
| `revenue.daily` ⭐               | Line       | Net and total sales over the last 30 days            |
| `orders.daily`                  | Bar        | Order count by day                                   |
| `ordersVsRevenue`               | Combo      | Combo chart with order bars and revenue line overlay |
| `finances.grossSales`           | Line       | Gross sales before discounts and returns             |
| `finances.grossProfit`          | Line       | Gross profit (net sales minus cost of goods sold)    |
| `finances.discounts`            | Bar        | Total discount amounts applied to orders             |
| `finances.netPayments`          | Line       | Net payments received after refunds                  |
| `finances.netPaymentsByGateway` | Bar        | Net payments broken down by payment gateway          |
| `finances.netPaymentsByMethod`  | Bar        | Net payments broken down by payment method           |

### Acquisition

Traffic and visitor metrics to understand where your customers come from.

| Report                           | Chart Type | Description                          |
| -------------------------------- | ---------- | ------------------------------------ |
| `acquisition.sessionsOverTime`   | Line       | Total store sessions by day          |
| `acquisition.visitorsOverTime`   | Line       | Unique visitors by day               |
| `acquisition.sessionsByLocation` | Bar        | Sessions grouped by customer country |
| `acquisition.sessionsByReferrer` | Bar        | Sessions grouped by referral source  |

### Behavior

Engagement and conversion metrics to understand what visitors do on your store.

| Report                            | Chart Type | Description                                          |
| --------------------------------- | ---------- | ---------------------------------------------------- |
| `behavior.bounceRate`             | Line       | Percentage of sessions that viewed only one page     |
| `behavior.conversionRate`         | Line       | Percentage of sessions that resulted in a purchase   |
| `behavior.checkoutConversionRate` | Line       | Percentage of checkouts that resulted in a purchase  |
| `behavior.sessionsByDevice`       | Bar        | Sessions grouped by device (desktop, mobile, tablet) |
| `behavior.sessionsByLandingPage`  | Bar        | Sessions grouped by entry page URL                   |

### Customers

Customer acquisition, retention, and segmentation metrics.

| Report                            | Chart Type  | Description                                          |
| --------------------------------- | ----------- | ---------------------------------------------------- |
| `customers.newVsReturning`        | Stacked Bar | New vs returning customer breakdown                  |
| `customers.newOverTime`           | Bar         | New customers acquired per day                       |
| `customers.returningRateOverTime` | Line        | Rate of customers returning to make another purchase |
| `customers.byLocation`            | Bar         | Customer count grouped by country                    |
| `customers.newSales`              | Line        | Net sales attributed to new customers over time      |

<Note>
  ⭐ `revenue.daily` is the recommended starting report for most stores. It gives you a clear view of net and total sales trends and pairs well with a daily Slack delivery.
</Note>

## Shopify-Managed vs Custom Reports

| Type                                | Status        | Description                                                           |
| ----------------------------------- | ------------- | --------------------------------------------------------------------- |
| **Shopify default reports** (\~157) | Available now | Reports managed and maintained by Shopify in your Analytics dashboard |
| **Custom reports**                  | Coming soon   | Build-your-own reports using ShopifyQL queries                        |

Shopify's default reports cover the full range of e-commerce analytics — from sales and payments to sessions, conversions, and customer cohorts. Chartcastr gives you automated chart delivery and AI summaries on top of all of them.

## AI-Powered Summaries

Every report is delivered with an AI-generated summary tailored to the specific metric. For example, a revenue report will highlight week-over-week trends and the impact of promotions, while a conversion rate report will benchmark against industry averages and flag checkout friction.

<Card title="How AI analysis works in pulses" icon="sparkles" href="/analysis/in-pulses">
  Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.
</Card>

## Requesting More Reports

<Card title="Request a report on the roadmap" icon="sparkles" href="https://chartcastr.com/roadmap">
  Let us know which Shopify reports you want prioritised and we'll add them to the featured list.
</Card>