> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Triple Whale available charts

> The full list of Triple Whale metrics available in Chartcastr, with chart types and descriptions.

Chartcastr supports 18 pre-built Triple Whale metrics. Each metric becomes its own source and can be delivered on its own schedule to Slack or email.

<Note>
  **Total Sales** is available on all plans (including free, delivered without AI analysis). Every other metric requires a paid plan.
</Note>

## Performance

| Metric                           | Chart type | Description                                                   |
| -------------------------------- | ---------- | ------------------------------------------------------------- |
| Total Sales                      | Line       | Gross store revenue over time — your top-line sales figure    |
| Blended ROAS                     | Line       | Order revenue divided by total ad spend across all channels   |
| Triple Whale ROAS (Pixel)        | Line       | Pixel-attributed return on ad spend — first-party attribution |
| New Customer ROAS                | Line       | Return on ad spend from first-time customers                  |
| MER (Marketing Efficiency Ratio) | Line       | Total sales divided by total ad spend                         |
| Net Sales                        | Line       | Revenue after refunds and discounts over time                 |
| Ad Spend                         | Line       | Total blended advertising spend across all channels           |
| Gross Profit                     | Line       | Revenue minus cost of goods sold over time                    |
| Contribution Margin              | Line       | Gross profit minus variable costs (spend, fees, shipping)     |

## Customers

| Metric                               | Chart type | Description                                        |
| ------------------------------------ | ---------- | -------------------------------------------------- |
| Orders                               | Bar        | Total number of orders placed over time            |
| New Customers                        | Bar        | First-time customers acquired over time            |
| CAC (Cost per Acquisition)           | Line       | Average advertising cost to acquire an order       |
| NCPA (New Customer Acquisition Cost) | Line       | Ad spend divided by new-customer orders            |
| Average Order Value                  | Line       | Average amount spent per order over time           |
| Customer Lifetime Value              | Line       | Average customer lifetime value over time          |
| Store Conversion Rate                | Line       | Percentage of sessions that resulted in an order   |
| Repeat Purchase Rate                 | Line       | Percentage of orders placed by returning customers |

## Overview

| Metric                  | Chart type | Description                                       |
| ----------------------- | ---------- | ------------------------------------------------- |
| Ad Spend vs Total Sales | Combo      | Daily ad spend against total sales on a dual axis |