> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Stats overview

> View a summary of pulse delivery volume, audience engagement rates, and overall performance metrics for your Chartcastr organization at a glance.

The Stats page gives you a complete picture of how your pulses are performing — from delivery reliability to audience engagement. Access it at **Admin → Stats** in your dashboard.

<Info>Stats are available on all plans. Some metrics require Starter or Pro plans — these are marked below.</Info>

## Date Range

Use the date range selector (7, 14, 30, or 90 days) to focus on the period that matters. Each KPI shows a delta comparison against the previous period of equal length, so you can spot trends at a glance.

<Note>Longer date ranges may be limited by your plan tier.</Note>

## KPI Cards

Four cards at the top give you an instant health check:

### Delivery Rate

The percentage of pulse runs that completed successfully or returned "unchanged."

**How it's calculated:** `(Success + Unchanged) / Total Runs`

Both outcomes are healthy — "unchanged" means the data source was checked but nothing new needed to be sent. That's the system working as designed, not a failure.

**What to look for:**

* Consistency is key. A stable, high rate means your connections and data sources are healthy.
* Sudden drops usually point to a connection issue — an expired token, API downtime, or changed permissions.
* A gradual decline may suggest a source that needs re-authentication.

### Pulses Delivered

The raw count of successful pulse deliveries in the selected period.

**What to look for:**

* This should roughly match what you expect given your connection schedules.
* If it's lower than expected, check if any connections are paused or failing.
* Growth over time is natural as you add more connections.

### Engagement Rate

<Info>Available on Starter plans and above.</Info>

The percentage of successfully delivered pulses that received at least one reaction (emoji, thumbs, or comment).

**How it's calculated:** `Pulses with Reactions / Successful Pulses`

**What to look for:**

* Any engagement is a positive signal — it means people are reading and responding.
* Rising rates suggest you're sending the right data to the right people at the right time.
* Low rates aren't necessarily bad — some pulses are purely informational and don't need a response.

### Active Audience

<Info>Available on Starter plans and above.</Info>

The count of unique people who interacted with your pulses — through reactions or thread conversations — in the selected period.

**What to look for:**

* Breadth matters. A pulse that engages 10 people is more impactful than one that gets 10 reactions from a single person.
* A growing active audience means your pulses are becoming part of more people's workflow.

## Tabs

The Stats page has two tabs:

<CardGroup cols={2}>
  <Card title="Overview" icon="chart-line" href="/stats/delivery">
    Delivery volume chart and your pulse activity calendar.
  </Card>

  <Card title="Engagement" icon="heart" href="/stats/engagement">
    Reactions, top engagers, best send times, and thread conversations.
  </Card>
</CardGroup>

## What "Good" Looks Like

There's no universal benchmark — what matters is the trend and context for your team. Some guiding principles:

* **Delivery Rate** — Aim for consistency. Dips are worth investigating, but a stable rate means healthy connections.
* **Engagement Rate** — Any engagement is good. A rising rate means you're dialling things in.
* **Active Audience** — Broad engagement is more valuable than deep engagement from one person. Growth here means pulses are becoming a team habit.
* **Pulses Delivered** — Should match your expectations. If not, check connection health.