The Engagement tab is available on Starter plans and above.
Engagement Trend
A dual-axis chart tracking engagement over time:- Reaction count (solid line) — the raw number of reactions per day
- Engagement rate (dashed line) — the percentage of delivered pulses that received reactions that day
- An upward trend in either line means your pulses are resonating more over time.
- Spikes often correlate with significant data changes — when a metric moves, people react.
- If reaction count grows but rate stays flat, you’re sending more pulses (volume effect).
- If rate grows but count stays flat, fewer pulses are generating more engagement (quality effect — the better signal).
Reaction Breakdown
A donut chart showing the distribution of reaction types across your pulses. Reactions include:- Emoji reactions — Slack emoji reactions (including custom workspace emojis)
- Thumbs — Thumbs up / thumbs down
- Comments — Text responses on the pulse
- Variety suggests genuine engagement rather than habitual clicking.
- Consistent thumbs-down on certain connections may mean the content needs refinement.
- Comments are the highest-signal engagement — someone took time to respond with words.
Top Engagers
A leaderboard of the people who interact most with your pulses. For each person:- Reactions — total in the period
- Questions asked — thread conversations they started
- Last active — when they last engaged
Starter plans show the top 3. Pro plans show the full top 10.
- If engagement is concentrated in one or two people, consider whether the right audience is seeing your pulses.
- People who ask questions are your most engaged users — they’re actively using pulses for decisions.
- If a previously active person drops off, the data may no longer be relevant to them.
Most Engaged Connections
A ranked list of your source-to-destination connections by feedback count, showing which data pipelines generate the most audience interaction. What to look for:- High-engagement connections are your most valuable — keep them healthy.
- Low-engagement connections might be going to the wrong channel, at the wrong time, or with data that doesn’t prompt action.
- Use this to prioritise which connections to optimise first.
Thread Conversations
A summary of pulse-driven conversations:| Metric | Meaning |
|---|---|
| Total Questions Asked | Thread conversations started from pulses |
| AI Response Rate | Percentage of questions that received an AI response |
| Avg per Pulse | Average thread conversations per pulse (among those with threads) |
| Pulse → Thread Conversion | Percentage of delivered pulses that generated at least one thread |
- Thread conversion shows how often your pulses provoke questions — higher means thought-provoking data.
- AI response rate should be high. If it’s dropping, something may need attention.
- Growing questions over time means your team is building a habit of interrogating their data.
Best Time to Send
A heatmap grid showing engagement rates by day of week and hour of day.- X-axis: Hours from 6am to 10pm
- Y-axis: Days of the week
- Cell colour: Darker = higher engagement rate at that time
- Darker cells are your peak engagement windows — schedule your most important pulses there.
- Low sample sizes (few pulses sent at that time) mean the data isn’t yet reliable for that cell.
- Patterns often emerge around team routines: morning standups, post-lunch reviews, end-of-week check-ins.
Next Steps
Delivery & Volume
Check your delivery fundamentals.
Stats Overview
Review the four key metrics.