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Chartcastr supports all ~157 default reports that Shopify manages and maintains across their analytics platform. These are the same reports available in your Shopify admin under Analytics — curated, maintained, and kept up to date by Shopify.
Custom reports (build-your-own ShopifyQL queries) are coming soon. For now, Chartcastr delivers charts for all of Shopify’s built-in default reports out of the box.

How Default Reports Work

Shopify manages a catalogue of ~157 analytics reports across categories like finances, acquisition, behavior, and customers. These reports are available to all Shopify stores and are updated as Shopify evolves its analytics platform. Chartcastr connects to this data via ShopifyQL and delivers it as automated charts to Slack, email, or any other destination. When you create a Shopify pulse, you select a report from this catalogue. Chartcastr fetches the underlying data, renders a chart, and delivers it with an AI-generated summary on your schedule. The following reports have been specifically optimised with tailored chart types and AI context for the best out-of-the-box experience. These are recommended as starting points.

Finances

Revenue, orders, profit, and payment metrics.
ReportChart TypeDescription
revenue.dailyLineNet and total sales over the last 30 days
orders.dailyBarOrder count by day
ordersVsRevenueComboCombo chart with order bars and revenue line overlay
finances.grossSalesLineGross sales before discounts and returns
finances.grossProfitLineGross profit (net sales minus cost of goods sold)
finances.discountsBarTotal discount amounts applied to orders
finances.netPaymentsLineNet payments received after refunds
finances.netPaymentsByGatewayBarNet payments broken down by payment gateway
finances.netPaymentsByMethodBarNet payments broken down by payment method

Acquisition

Traffic and visitor metrics to understand where your customers come from.
ReportChart TypeDescription
acquisition.sessionsOverTimeLineTotal store sessions by day
acquisition.visitorsOverTimeLineUnique visitors by day
acquisition.sessionsByLocationBarSessions grouped by customer country
acquisition.sessionsByReferrerBarSessions grouped by referral source

Behavior

Engagement and conversion metrics to understand what visitors do on your store.
ReportChart TypeDescription
behavior.bounceRateLinePercentage of sessions that viewed only one page
behavior.conversionRateLinePercentage of sessions that resulted in a purchase
behavior.checkoutConversionRateLinePercentage of checkouts that resulted in a purchase
behavior.sessionsByDeviceBarSessions grouped by device (desktop, mobile, tablet)
behavior.sessionsByLandingPageBarSessions grouped by entry page URL

Customers

Customer acquisition, retention, and segmentation metrics.
ReportChart TypeDescription
customers.newVsReturningStacked BarNew vs returning customer breakdown
customers.newOverTimeBarNew customers acquired per day
customers.returningRateOverTimeLineRate of customers returning to make another purchase
customers.byLocationBarCustomer count grouped by country
customers.newSalesLineNet sales attributed to new customers over time
revenue.daily is the recommended starting report for most stores. It gives you a clear view of net and total sales trends and pairs well with a daily Slack delivery.

Shopify-Managed vs Custom Reports

TypeStatusDescription
Shopify default reports (~157)Available nowReports managed and maintained by Shopify in your Analytics dashboard
Custom reportsComing soonBuild-your-own reports using ShopifyQL queries
Shopify’s default reports cover the full range of e-commerce analytics — from sales and payments to sessions, conversions, and customer cohorts. Chartcastr gives you automated chart delivery and AI summaries on top of all of them.

AI-Powered Summaries

Every report is delivered with an AI-generated summary tailored to the specific metric. For example, a revenue report will highlight week-over-week trends and the impact of promotions, while a conversion rate report will benchmark against industry averages and flag checkout friction.

How AI analysis works in pulses

Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.

Requesting More Reports

Request a report on the roadmap

Let us know which Shopify reports you want prioritised and we’ll add them to the featured list.