Custom reports (build-your-own ShopifyQL queries) are coming soon. For now, Chartcastr delivers charts for all of Shopify’s built-in default reports out of the box.
How Default Reports Work
Shopify manages a catalogue of ~157 analytics reports across categories like finances, acquisition, behavior, and customers. These reports are available to all Shopify stores and are updated as Shopify evolves its analytics platform. Chartcastr connects to this data via ShopifyQL and delivers it as automated charts to Slack, email, or any other destination. When you create a Shopify pulse, you select a report from this catalogue. Chartcastr fetches the underlying data, renders a chart, and delivers it with an AI-generated summary on your schedule.Featured Reports
The following reports have been specifically optimised with tailored chart types and AI context for the best out-of-the-box experience. These are recommended as starting points.Finances
Revenue, orders, profit, and payment metrics.Acquisition
Traffic and visitor metrics to understand where your customers come from.Behavior
Engagement and conversion metrics to understand what visitors do on your store.Customers
Customer acquisition, retention, and segmentation metrics.⭐
revenue.daily is the recommended starting report for most stores. It gives you a clear view of net and total sales trends and pairs well with a daily Slack delivery.Shopify-Managed vs Custom Reports
Shopify’s default reports cover the full range of e-commerce analytics — from sales and payments to sessions, conversions, and customer cohorts. Chartcastr gives you automated chart delivery and AI summaries on top of all of them.
AI-Powered Summaries
Every report is delivered with an AI-generated summary tailored to the specific metric. For example, a revenue report will highlight week-over-week trends and the impact of promotions, while a conversion rate report will benchmark against industry averages and flag checkout friction.How AI analysis works in pulses
Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.
Requesting More Reports
Request a report on the roadmap
Let us know which Shopify reports you want prioritised and we’ll add them to the featured list.