Active Users
DAU / WAU / MAU is the recommended starting metric — it gives a complete engagement picture in a single chart and pairs well with a daily or weekly Slack delivery.
Events
Pageviews
Funnels
Pick the ordered 2–5 event sequence that defines your funnel in the New Connection modal.
Retention
Custom
UTM Breakdowns
Amplitude’s JS SDK captures UTM params automatically on every event. The cap of 5 lines per chart is what keeps a Slack post readable; the value picker shows the top-50 most-frequent values per dimension and supports search for rare campaigns.
AI-Powered Summaries
Every Amplitude chart is delivered with an AI-generated summary specific to the product metric:- Active Users: engagement trends, DAU/MAU ratio (stickiness), weekly patterns, new-user momentum
- Events / Top Events: usage volume trends, anomaly detection, top-event mix shifts
- Pageviews: traffic patterns, bot detection signals, feature adoption proxy
- Funnels: conversion-rate movement, step drop-off changes
- Retention: cohort decay shape, sticky-week signals
- Custom Events Overlay: cross-event correlations, divergent trends
- UTM Traffic / Conversion: campaign performance shifts, fastest-growing source/medium, value drops to investigate
How AI analysis works in pulses
Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.

