Chartcastr supports 18 pre-built Google Ads metrics across four categories. Each metric is delivered with an AI-generated summary tailored to paid search performance.Documentation Index
Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt
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Spend & Efficiency
| Metric | Chart Type | Description |
|---|---|---|
| Daily Ad Spend ⭐ | Line | Total ad spend across all campaigns per day |
| Cost per Click | Line | Average cost per click per day |
| CPM (Cost per 1,000 Impressions) | Line | Cost per thousand impressions per day |
| Return on Ad Spend | Line | ROAS calculated as conversion value / spend per day |
| Cost per Conversion | Line | Average cost per conversion per day |
| Spend by Campaign | Bar | Ad spend broken down by campaign |
⭐ Daily Ad Spend is the recommended starting metric — it tracks budget utilisation and pairs well with a daily Slack delivery to your marketing channel.
Delivery
| Metric | Chart Type | Description |
|---|---|---|
| Daily Impressions | Line | Total ad impressions per day |
| Daily Clicks | Line | Total ad clicks per day |
| Click-Through Rate | Line | Percentage of impressions that resulted in a click |
| Search Impression Share | Line | Percentage of eligible search impressions your ads received |
| Impressions by Campaign | Bar | Impressions broken down by campaign |
Conversions
| Metric | Chart Type | Description |
|---|---|---|
| Daily Conversions | Line | Total conversions per day |
| Conversion Value | Line | Total value from conversions per day |
| Conversion Rate | Line | Percentage of clicks that resulted in a conversion |
| Conversions by Campaign | Bar | Conversions broken down by campaign |
| Conversion Value by Campaign | Bar | Conversion value broken down by campaign |
Overview
| Metric | Chart Type | Description |
|---|---|---|
| Spend vs Conversions | Combo | Daily spend with conversion overlay |
| Campaign Performance Comparison | Bar | Compare spend, clicks, and conversions across active campaigns |
AI-Powered Summaries
Every Google Ads chart is delivered with an AI-generated summary specific to the ad performance metric:- Spend: budget pacing, day-of-week patterns, unexpected spikes
- ROAS/CPC: efficiency trends, cost inflation signals, campaign-level outliers
- Conversions: volume trends, conversion rate shifts, campaign attribution
- Impression Share: competitive pressure signals, budget-limited vs rank-limited
How AI analysis works in pulses
Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.