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Chartcastr supports 17 pre-built Google Ads metrics across four categories. Each metric is delivered with an AI-generated summary tailored to paid search performance.

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Spend & Efficiency

MetricChart TypeDescription
Daily Ad Spend ⭐LineTotal ad spend across all campaigns per day
Cost per ClickLineAverage cost per click per day
CPM (Cost per 1,000 Impressions)LineCost per thousand impressions per day
Return on Ad SpendLineROAS calculated as conversion value / spend per day
Cost per ConversionLineAverage cost per conversion per day
Spend by CampaignBarAd spend broken down by campaign
⭐ Daily Ad Spend is the recommended starting metric — it tracks budget utilisation and pairs well with a daily Slack delivery to your marketing channel.

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Delivery

MetricChart TypeDescription
Daily ImpressionsLineTotal ad impressions per day
Daily ClicksLineTotal ad clicks per day
Click-Through RateLinePercentage of impressions that resulted in a click
Search Impression ShareLinePercentage of eligible search impressions your ads received
Impressions by CampaignBarImpressions broken down by campaign

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Conversions

MetricChart TypeDescription
Daily ConversionsLineTotal conversions per day
Conversion ValueLineTotal value from conversions per day
Conversion RateLinePercentage of clicks that resulted in a conversion
Conversions by CampaignBarConversions broken down by campaign
Conversion Value by CampaignBarConversion value broken down by campaign

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Overview

MetricChart TypeDescription
Spend vs ConversionsComboDaily spend with conversion overlay
Campaign Performance ComparisonBarCompare spend, clicks, and conversions across active campaigns

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AI-Powered Summaries

Every Google Ads chart is delivered with an AI-generated summary specific to the ad performance metric:
  • Spend: budget pacing, day-of-week patterns, unexpected spikes
  • ROAS/CPC: efficiency trends, cost inflation signals, campaign-level outliers
  • Conversions: volume trends, conversion rate shifts, campaign attribution
  • Impression Share: competitive pressure signals, budget-limited vs rank-limited

How AI analysis works in pulses

Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.