Google Ads charts

Spend & Efficiency

Metric	Chart Type	Description
Daily Ad Spend ⭐	Line	Total ad spend across all campaigns per day
Cost per Click	Line	Average cost per click per day
CPM (Cost per 1,000 Impressions)	Line	Cost per thousand impressions per day
Return on Ad Spend	Line	ROAS calculated as conversion value / spend per day
Cost per Conversion	Line	Average cost per conversion per day
Spend by Campaign	Bar	Ad spend broken down by campaign

⭐ Daily Ad Spend is the recommended starting metric — it tracks budget utilisation and pairs well with a daily Slack delivery to your marketing channel.

Delivery

Metric	Chart Type	Description
Daily Impressions	Line	Total ad impressions per day
Daily Clicks	Line	Total ad clicks per day
Click-Through Rate	Line	Percentage of impressions that resulted in a click
Search Impression Share	Line	Percentage of eligible search impressions your ads received
Impressions by Campaign	Bar	Impressions broken down by campaign

Conversions

Metric	Chart Type	Description
Daily Conversions	Line	Total conversions per day
Conversion Value	Line	Total value from conversions per day
Conversion Rate	Line	Percentage of clicks that resulted in a conversion
Conversions by Campaign	Bar	Conversions broken down by campaign
Conversion Value by Campaign	Bar	Conversion value broken down by campaign

Metric	Chart Type	Description
Spend vs Conversions	Combo	Daily spend with conversion overlay
Campaign Performance Comparison	Bar	Compare spend, clicks, and conversions across active campaigns

Metric

Chart Type

Description

Spend vs Conversions

Combo

Daily spend with conversion overlay

Campaign Performance Comparison

Bar

Compare spend, clicks, and conversions across active campaigns

AI-Powered Summaries

Every Google Ads chart is delivered with an AI-generated summary specific to the ad performance metric:

Spend: budget pacing, day-of-week patterns, unexpected spikes

ROAS/CPC: efficiency trends, cost inflation signals, campaign-level outliers

Conversions: volume trends, conversion rate shifts, campaign attribution

Impression Share: competitive pressure signals, budget-limited vs rank-limited

How AI analysis works in pulses

Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.

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Spend & Efficiency

Delivery

Conversions

Overview

AI-Powered Summaries

How AI analysis works in pulses

​Spend & Efficiency

​Delivery

​Conversions

​Overview

​AI-Powered Summaries

How AI analysis works in pulses

Spend & Efficiency

Delivery

Conversions

Overview

AI-Powered Summaries