Meta Ads charts

Chartcastr supports 42 pre-built Meta Ads metrics across six categories. Each metric is delivered with an AI-generated summary tailored to Facebook and Instagram ad performance.

Spend & Efficiency

Metric	Chart Type	Description
Daily Ad Spend ⭐	Line	Total ad spend across all campaigns per day
Cost per Click	Line	Average cost per click per day
CPM (Cost per 1,000 Impressions)	Line	Cost per thousand impressions per day
Return on Ad Spend	Line	Purchase ROAS across all campaigns per day
Cost per Acquisition	Line	Average cost per conversion per day
Cost per Lead	Line	Average cost per lead action per day
Cost per Purchase	Line	Average cost per purchase action per day
Spend by Campaign	Bar	Ad spend broken down by campaign

⭐ Daily Ad Spend is the recommended starting metric for budget tracking. For e-commerce, pair it with ROAS for a complete efficiency picture.

Delivery

Metric	Chart Type	Description
Daily Impressions	Line	Total ad impressions per day
Daily Reach	Line	Unique people who saw your ads per day
Average Frequency	Line	Average number of times each person saw your ads per day
Daily Clicks	Line	Total ad clicks per day
Link Clicks	Line	Clicks on links within your ads (excludes engagement clicks)
Unique Clicks	Line	Deduplicated click count (one per person per day)

Engagement & Video

Metric	Chart Type	Description
Click-Through Rate	Line	Percentage of impressions that resulted in a click
Engagement Rate	Line	Post engagements as a percentage of impressions per day
Post Reactions	Line	Total reactions (likes, loves, etc.) on your ads per day
Post Comments	Line	Comments on your ads per day
Post Shares	Line	Shares of your ads per day
Post Saves	Line	Saves of your ads per day
Thumbstop Rate	Line	Percentage of impressions where users stopped to watch 3s+ of video
Video Views (3s+)	Line	Number of times your video was viewed for at least 3 seconds
Video 25% Watched	Line	Times your video was watched to 25% of its length
Video 50% Watched	Line	Times your video was watched to 50% of its length
Video 75% Watched	Line	Times your video was watched to 75% of its length
Video 100% Watched	Line	Times your video was watched to completion

Conversions & Revenue

Metric	Chart Type	Description
Daily Conversions	Line	Purchase and lead actions per day
Daily Purchases	Line	Purchase events per day (requires Meta Pixel or Conversions API)
Daily Leads	Line	Lead generation events per day
Add to Cart	Line	Add-to-cart events per day (requires Meta Pixel or Conversions API)
Initiate Checkout	Line	Checkout initiation events per day (requires Meta Pixel or Conversions API)
View Content	Line	Content view events per day (requires Meta Pixel or Conversions API)
Purchase Revenue	Line	Total revenue from purchases per day (requires Meta Pixel or Conversions API)
Cost per Result	Line	Average cost per primary conversion action per day

Breakdowns

Metric	Chart Type	Description
Spend by Ad Set	Bar	Ad spend broken down by ad set
Spend by Age Group	Bar	Ad spend broken down by audience age group
Spend by Gender	Bar	Ad spend broken down by audience gender
Spend by Platform	Bar	Ad spend by platform (Facebook, Instagram, Messenger, Audience Network)
Spend by Placement	Bar	Ad spend by placement (Feed, Stories, Reels, Right Column, etc.)
Spend by Device	Bar	Ad spend by device type (mobile, desktop, tablet)

Overview

Metric	Chart Type	Description
Spend vs Conversions	Combo	Daily spend with conversion overlay
Conversion Funnel	Funnel	View content → add to cart → initiate checkout → purchase

AI-Powered Summaries

Every Meta Ads chart is delivered with an AI-generated summary specific to the ad metric:

Spend/ROAS: budget pacing, efficiency trends, campaign-level outliers
Delivery: reach saturation, frequency fatigue signals, audience exhaustion
Engagement: creative fatigue detection, thumbstop trends, video completion dropoff
Conversions: funnel bottlenecks, pixel attribution signals, cost-per-result trends
Breakdowns: demographic shifts, platform mix changes, placement efficiency

How AI analysis works in pulses

Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.

Getting Started

Sources

Destinations

Analysis

Stats

AI Tools

API

Streams

Admin

Spend & Efficiency

Delivery

Engagement & Video

Conversions & Revenue

Breakdowns

Overview

AI-Powered Summaries

How AI analysis works in pulses

​Spend & Efficiency

​Delivery

​Engagement & Video

​Conversions & Revenue

​Breakdowns

​Overview

​AI-Powered Summaries

How AI analysis works in pulses

Spend & Efficiency

Delivery

Engagement & Video

Conversions & Revenue

Breakdowns

Overview

AI-Powered Summaries