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Documentation Index

Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

Use Triple Whale as a data source for Chartcastr. Connect your Triple Whale account with an API key and Chartcastr will pull Summary Dashboard metrics — Blended ROAS, New Customer ROAS, MER, total and net sales, ad spend, gross profit, contribution margin, CAC, NCPA, AOV, orders, new customers, and more — to generate charts delivered automatically to Slack or email. Triple Whale is the leading DTC e-commerce analytics and attribution platform. Chartcastr connects with read-only access via Triple Whale’s API (x-api-key) — no pixel changes required.
Triple Whale is available on Chartcastr’s paid plans. Free plans can forward a single Total Sales metric (delivered without AI analysis).

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Setup

1

Generate a Triple Whale API key

Open your Triple Whale API keys page and click Generate. Give the key a description and grant the Summary Page: Read scope (Chartcastr only reads summary metrics). Copy the key.
2

Find your shop domain

Your shop domain is the Shopify domain Triple Whale is scoped to (e.g. example.myshopify.com). You can find it in your Triple Whale store settings.
3

Connect in Chartcastr

In Chartcastr, go to Admin → Settings → Source Integrations, find Triple Whale, click Connect, and paste your API key plus your shop domain. Chartcastr validates the key before saving it (encrypted at rest).
4

Select a metric

Choose which metric to track. Each metric becomes its own source. You can add multiple sources to send different charts on different schedules.
5

Create a connection

Pick or add a destination (Slack channel or email), set the delivery frequency, and optionally enable AI summaries.

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Available Metrics

Chartcastr supports 18 pre-built Triple Whale metrics across three categories.

Performance

Total Sales, Blended ROAS, Triple Whale (Pixel) ROAS, New Customer ROAS, MER, Net Sales, Ad Spend, Gross Profit, and Contribution Margin.

Customers

Orders, New Customers, CAC, NCPA, Average Order Value, Customer Lifetime Value, Store Conversion Rate, and Repeat Purchase Rate.

Overview

Ad Spend vs Total Sales — a dual-axis view of daily spend against revenue.

View all available charts

See the full list of Triple Whale metrics with chart types and descriptions.

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Next Steps

Slack destination

Deliver Triple Whale charts to your Slack channels with AI summaries in the thread.

Email destination

Schedule Triple Whale e-commerce reports to any inbox or distribution list.