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Documentation Index

Fetch the complete documentation index at: https://docs.chartcastr.com/llms.txt

Use this file to discover all available pages before exploring further.

Chartcastr supports 18 pre-built Triple Whale metrics. Each metric becomes its own source and can be delivered on its own schedule to Slack or email.
Total Sales is available on all plans (including free, delivered without AI analysis). Every other metric requires a paid plan.

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Performance

MetricChart typeDescription
Total SalesLineGross store revenue over time — your top-line sales figure
Blended ROASLineOrder revenue divided by total ad spend across all channels
Triple Whale ROAS (Pixel)LinePixel-attributed return on ad spend — first-party attribution
New Customer ROASLineReturn on ad spend from first-time customers
MER (Marketing Efficiency Ratio)LineTotal sales divided by total ad spend
Net SalesLineRevenue after refunds and discounts over time
Ad SpendLineTotal blended advertising spend across all channels
Gross ProfitLineRevenue minus cost of goods sold over time
Contribution MarginLineGross profit minus variable costs (spend, fees, shipping)

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Customers

MetricChart typeDescription
OrdersBarTotal number of orders placed over time
New CustomersBarFirst-time customers acquired over time
CAC (Cost per Acquisition)LineAverage advertising cost to acquire an order
NCPA (New Customer Acquisition Cost)LineAd spend divided by new-customer orders
Average Order ValueLineAverage amount spent per order over time
Customer Lifetime ValueLineAverage customer lifetime value over time
Store Conversion RateLinePercentage of sessions that resulted in an order
Repeat Purchase RateLinePercentage of orders placed by returning customers

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Overview

MetricChart typeDescription
Ad Spend vs Total SalesComboDaily ad spend against total sales on a dual axis