Chartcastr supports 18 pre-built Triple Whale metrics. Each metric becomes its own source and can be delivered on its own schedule to Slack or email.
Total Sales is available on all plans (including free, delivered without AI analysis). Every other metric requires a paid plan.
| Metric | Chart type | Description |
|---|
| Total Sales | Line | Gross store revenue over time — your top-line sales figure |
| Blended ROAS | Line | Order revenue divided by total ad spend across all channels |
| Triple Whale ROAS (Pixel) | Line | Pixel-attributed return on ad spend — first-party attribution |
| New Customer ROAS | Line | Return on ad spend from first-time customers |
| MER (Marketing Efficiency Ratio) | Line | Total sales divided by total ad spend |
| Net Sales | Line | Revenue after refunds and discounts over time |
| Ad Spend | Line | Total blended advertising spend across all channels |
| Gross Profit | Line | Revenue minus cost of goods sold over time |
| Contribution Margin | Line | Gross profit minus variable costs (spend, fees, shipping) |
Customers
| Metric | Chart type | Description |
|---|
| Orders | Bar | Total number of orders placed over time |
| New Customers | Bar | First-time customers acquired over time |
| CAC (Cost per Acquisition) | Line | Average advertising cost to acquire an order |
| NCPA (New Customer Acquisition Cost) | Line | Ad spend divided by new-customer orders |
| Average Order Value | Line | Average amount spent per order over time |
| Customer Lifetime Value | Line | Average customer lifetime value over time |
| Store Conversion Rate | Line | Percentage of sessions that resulted in an order |
| Repeat Purchase Rate | Line | Percentage of orders placed by returning customers |
Overview
| Metric | Chart type | Description |
|---|
| Ad Spend vs Total Sales | Combo | Daily ad spend against total sales on a dual axis |
