Triple Whale available charts

Total Sales is available on all plans (including free, delivered without AI analysis). Every other metric requires a paid plan.

Performance

Metric	Chart type	Description
Total Sales	Line	Gross store revenue over time — your top-line sales figure
Blended ROAS	Line	Order revenue divided by total ad spend across all channels
Triple Whale ROAS (Pixel)	Line	Pixel-attributed return on ad spend — first-party attribution
New Customer ROAS	Line	Return on ad spend from first-time customers
MER (Marketing Efficiency Ratio)	Line	Total sales divided by total ad spend
Net Sales	Line	Revenue after refunds and discounts over time
Ad Spend	Line	Total blended advertising spend across all channels
Gross Profit	Line	Revenue minus cost of goods sold over time
Contribution Margin	Line	Gross profit minus variable costs (spend, fees, shipping)

Customers

Metric	Chart type	Description
Orders	Bar	Total number of orders placed over time
New Customers	Bar	First-time customers acquired over time
CAC (Cost per Acquisition)	Line	Average advertising cost to acquire an order
NCPA (New Customer Acquisition Cost)	Line	Ad spend divided by new-customer orders
Average Order Value	Line	Average amount spent per order over time
Customer Lifetime Value	Line	Average customer lifetime value over time
Store Conversion Rate	Line	Percentage of sessions that resulted in an order
Repeat Purchase Rate	Line	Percentage of orders placed by returning customers

Metric	Chart type	Description
Ad Spend vs Total Sales	Combo	Daily ad spend against total sales on a dual axis

Metric

Chart type

Description

Ad Spend vs Total Sales

Combo

Daily ad spend against total sales on a dual axis

​Performance