All Available Charts
Chartcastr supports 12 pre-built AppsFlyer metrics across five categories. Revenue, cost, and ROAS metrics require a Pro plan.Chart Details
Installs
Daily Installs (installs.overtime) — Daily install volume as a line chart over the selected date range. Pulls from the AppsFlyer daily totals report.
Installs by Media Source (installs.byPartner) — Bar chart comparing install volume across all media sources (partners) for the period. Pulls from the partners rollup report.
Organic vs Paid Installs (installs.organicVsPaid) — Bar chart comparing organic and non-organic install totals. Derived from the partners by date report, grouping by Organic vs all paid sources.
Engagement
Loyal Users Trend (engagement.loyalUsers.overtime) — Daily loyal users (opened app 3+ times) as a line chart. Pulls from the daily totals report.
Top In-App Events (engagement.eventsByName) — Bar chart of in-app event counts by event name for the period. Pulls from the partners by date report.
Geo
Installs by Country (geo.installs.byCountry) — Bar chart of total installs per country for the period. Pulls from the geo rollup report.
Installs by Country / Date (geo.installs.heatmap) — Stacked bar chart showing installs per country per day. Pulls from the geo by date report. Pro plan required.
Revenue
Daily Revenue (revenue.overtime) — Daily total revenue as a line chart. Pulls from the daily totals report. Pro plan required.
Revenue by Media Source (revenue.byPartner) — Bar chart comparing total revenue attributed to each media source. Pulls from the partners rollup report. Pro plan required.
Cost
Daily Ad Spend (cost.overtime) — Daily total ad spend as a line chart. Pulls from the daily totals report. Pro plan required.
Cost per Install (CPI) (cost.cpi.overtime) — Daily blended CPI (total cost / total installs) as a line chart. Computed from the daily totals report. Pro plan required.
ROAS by Partner (cost.roasByPartner) — Bar chart showing return on ad spend per media source (revenue / cost). Pulls from the partners rollup report. Pro plan required.