Traffic
Visitors Per Day is the recommended starting metric for most sites. It pairs well with a daily or weekly Slack delivery to your marketing channel.
Revenue
Revenue tracking requires that revenue attribution is configured in your DataFast account. If no revenue data is available, the chart will show zero values.
Overview
Breakdowns
Breakdown charts show the top 10 entries ranked by visitor count. Campaign tracking uses UTM parameters (
utm_campaign, utm_source) from your DataFast data.AI-Powered Summaries
Every DataFast chart is delivered with an AI-generated summary specific to the web analytics metric:- Visitors/Sessions: traffic trends, weekend vs weekday patterns, growth signals
- Revenue: revenue trajectory, high/low performing days, attribution insights
- Conversion Rate: trend direction, notable shifts, correlation with traffic changes
- Top Referrers: channel mix changes, referral anomalies, new traffic sources
- Top Pages: content performance shifts, emerging vs declining pages
- Top Countries: geographic distribution changes, new audience regions
- Top Campaigns: campaign performance ranking, UTM parameter effectiveness
How AI analysis works in pulses
Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.