Traffic
| Metric | Chart Type | Description |
|---|---|---|
| Visitors Per Day | Bar | Unique visitors each day over the last 30 days |
| Sessions Per Day | Bar | Total sessions each day over the last 30 days |
Visitors Per Day is the recommended starting metric for most sites. It pairs well with a daily or weekly Slack delivery to your marketing channel.
Revenue
| Metric | Chart Type | Description |
|---|---|---|
| Revenue Per Day | Bar | Revenue attributed to traffic sources each day (last 30 days) |
Revenue tracking requires that revenue attribution is configured in your DataFast account. If no revenue data is available, the chart will show zero values.
Overview
| Metric | Chart Type | Description |
|---|---|---|
| Conversion Rate | Line | Overall conversion rate trend for the last 30 days |
Breakdowns
| Metric | Chart Type | Description |
|---|---|---|
| Top Referrers | Bar | Top 10 traffic referrers by visitor count (last 30 days) |
| Top Pages | Bar | Top 10 pages by visitor count (last 30 days) |
| Top Countries | Bar | Top 10 countries by visitor count (last 30 days) |
| Top Campaigns | Bar | Top 10 campaigns by visitor count (last 30 days) |
Breakdown charts show the top 10 entries ranked by visitor count. Campaign tracking uses UTM parameters (
utm_campaign, utm_source) from your DataFast data.AI-Powered Summaries
Every DataFast chart is delivered with an AI-generated summary specific to the web analytics metric:- Visitors/Sessions: traffic trends, weekend vs weekday patterns, growth signals
- Revenue: revenue trajectory, high/low performing days, attribution insights
- Conversion Rate: trend direction, notable shifts, correlation with traffic changes
- Top Referrers: channel mix changes, referral anomalies, new traffic sources
- Top Pages: content performance shifts, emerging vs declining pages
- Top Countries: geographic distribution changes, new audience regions
- Top Campaigns: campaign performance ranking, UTM parameter effectiveness
How AI analysis works in pulses
Learn how Chartcastr generates summaries, what context it uses, and how to get the most out of AI analysis.